Digital Marketing Manager

Bridgewater, NJ (On-site)

$130K/yr – $145K/yrMid LevelFull time

Posted 10 days ago

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Job Summary

The role owns the Amneal Direct digital commerce platform end-to-end, steering platform enhancements, release planning, testing, vendor management, and cross-functional collaboration to deliver optimized digital programs and measurable performance.

Own platform from business perspective with enhancements, release planning, testing, issue resolution, vendor management
Partner with IT to align objectives and customer experience
Drive digital marketing strategies and campaigns for engagement and retention

Job Description

Responsibilities

Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
Lead the planning, deployment, and optimization of product websites and microsites.
Manage relationships with platform vendors, agencies, analytics partners, and development teams.
Develop and execute digital marketing strategies to drive customer engagement and retention.
Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.
Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.