Digital Marketing Manager

Responsibilities

• Manage The College’s core social media profiles (LinkedIn, Instagram, and Facebook), and execute day-to-day social media posting, scheduling, and monitoring across platforms, including engagement and community management.
• Track and analyze social media performance and recommend optimization strategies.
• Develop, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT, leveraging Journey Builder and dynamic content for personalization.
• Build, manage and continuously optimize automated customer journeys in Salesforce Marketing Cloud NEXT using Journey Builder, with a focus on performance metrics, drop-off analysis, and conversion optimization.
• Leverage AI-driven capabilities to improve campaign and journey performance.
• Collaborate with content and Brand Experience teams to align messaging and creative.
• Partner with Enterprise and Growth Marketing teams to execute key B2B and B2B2C strategies.
• Own campaign and journey performance analytics in Salesforce Marketing Cloud and contribute to development and maintenance of reporting dashboards
• Execute A/B testing across email and digital campaigns to improve results.
• Ensure data integrity across marketing platforms and databases.

Requirements

• Bachelor's degree in Marketing Communications, Business, or related field preferred.
• 1–3 years of experience in digital marketing, email marketing, or social media management. New graduates will be considered.
• Experience with email marketing and marketing automation platforms. Previous experience with Salesforce is a plus.
• Salesforce Certified Marketing Cloud Email Specialist certification is a plus. If not held, will be required within 90 days of employment.
• Familiarity with social media management and analytics tools preferred. We use Hootsuite.
• Experience with website analytics and SEO tools such as Google Analytics and SEM Rush.
• Experience with or willingness to learn to leverage AI orchestrating tools or LLMs. We use Microsoft Copilot and ClickUp AI.
• Familiarity with work management or productivity tools. We use ClickUp.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Benefits

• Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays)
• Retirement Savings Plan with Supplemental Contribution and Match
• Tuition Remission and Reimbursement
• Medical, Dental, Vision, and Wellness Benefits
• Company-paid Short-Term and Long-Term Disability
• Flexible, hybrid, and remote work schedules