Marketing Director
YOFC
Orlando, FL (Remote)
In-houseFull-timeSenior level
2 hrs ago
Digital Marketing Manager
Pensacola, FL (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Content strategy ownership across two brands is centered on answering real customer questions through written, video, and SEO-driven content. It includes building a pre-appointment content flow, a video library for sales enablement, and dealer marketing support to drive organic traffic. Responsibilities emphasize topic focus on cost, problems, comparisons, reviews, and best-of lists, with a strong emphasis on revenue impact. The role collaborates closely with sales and dealers to publish consistently and improve buyer education.
Job Description
Responsibilities
- Own the Customer Question Content Strategy
- Lead Content Strategy for customer questions and manage master content calendar; publish consistent weekly content across both brands; collect questions from sales teams and dealers; ensure content topics align with real buyer concerns; focus on The Big 5 topics: Cost / pricing; Problems; Comparisons; Reviews; Best-of lists; example topics provided
- Lead Video Marketing and Production: Produce educational videos answering buyer questions; film subject matter experts and sales leaders; build a video library for sales consultations; create videos explaining installation processes, costs, and product comparisons
- Implement Assignment Selling: Develop content used before appointments; build educational email sequences for prospects; train sales teams on using content in the sales process; goal: ensure buyers arrive at consultations informed and ready to make decisions
- Drive Organic Traffic Through SEO: Keyword research focused on homeowner and property owner questions; SEO optimization of all content; building topical authority in coatings, exterior protection, and floor systems; monitoring search performance and improving content
- Support Dealer Marketing Across Both Brands: Create content and video assets dealers can use locally; provide marketing training and best practices; support dealer websites with SEO content strategy
AmCoat Industrial, LLC
AmCoat Industrial is a service-disabled veteran-owned small business that manufactures high-performance coatings for walls, roofs, concrete floors, and industrial applications. As the company behind some of the most recognized coating brands in the U.S., including Rhino Shield ceramic elastomeric coatings and Floor Shield 100% polyaspartic systems, AmCoat delivers durable solutions for residential, commercial, and military needs. Through an extensive network of independent dealers, our products are distributed both nationally and internationally, protecting thousands of homes and buildings. Our Government Services division works directly with military facilities across the U.S., supporting Department of Defense sustainability initiatives with our innovative coating technologies.
