Digital Marketing Strategy Specialist
Accenture
Carmel, IN (Remote)
$59K/yr - $206K/yrIn-houseFull-timeSenior level
1 day ago
Digital Marketing Manager
Pensacola, FL (On-site)
$85K/yr – $100K/yrMid Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive content strategy and video marketing for AmCoat by owning the buyer-question content calendar and cross-brand topics.
- Own the content calendar and weekly publishing for both Rhino Shield and Floor Shield, grounded in buyer questions.
- Collect questions directly from sales teams and dealers.
- Maintain and manage the master content calendar.
Job Description
Drive content strategy and video marketing for AmCoat by owning the buyer-question content calendar and cross-brand topics.
- Own the content calendar and weekly publishing for both Rhino Shield and Floor Shield, grounded in buyer questions.
- Collect questions directly from sales teams and dealers.
- Maintain and manage the master content calendar.
- Ensure content topics align with real buyer concerns.
- Publish consistent weekly content across both brands.
- Cost / pricing.
- Problems.
- Comparisons.
- Reviews.
- Best-of lists.
- Example Topics:
- “How much does Rhino Shield cost?”.
- “Polyaspartic vs epoxy garage floor coatings”.
- “What problems can occur with exterior coatings?”.
- “Rhino Shield vs traditional exterior paint”.
- Lead Video Marketing And Production:
- Implement a video-first strategy that supports both marketing and sales.
AmCoat Industrial, LLC
AmCoat Industrial is a service-disabled veteran-owned small business that manufactures high-performance coatings for walls, roofs, concrete floors, and industrial applications. As the company behind some of the most recognized coating brands in the U.S., including Rhino Shield ceramic elastomeric coatings and Floor Shield 100% polyaspartic systems, AmCoat delivers durable solutions for residential, commercial, and military needs. Through an extensive network of independent dealers, our products are distributed both nationally and internationally, protecting thousands of homes and buildings. Our Government Services division works directly with military facilities across the U.S., supporting Department of Defense sustainability initiatives with our innovative coating technologies.
