Digital Marketing Manager

Responsibilities

• Direct third-party marketing firms, offshore teams, web developers, and contracted vendors spanning organic search, generative engine optimization, paid channels, and technical initiatives.
• Establish precise statements of work, service standards, operational KPIs, fiscal budgets, and recurring evaluation schedules while facilitating routine progress reviews.
• Apply standardized evaluation metrics measuring verified inquiries, patient admissions, and acquisition cost per admission to determine vendor retention, contract adjustments, or internal transition.
• Guide organic growth strategy across digital properties, facility landing pages, and clinical service offerings leveraging agency and offshore support.
• Enhance website content and conversion paths to capture high-intent user searches regarding behavioral healthcare programs, insurance coverage, and treatment options.
• Track organizational presence within artificial intelligence search features and generative summaries, including Google AI Overviews and prominent conversational engines.
• Maintain Google Business Profiles, local directory entries, business citations, and regional search presence.
• Supervise Google Ads and Meta paid initiatives delivered through internal assets or external partners, ensuring campaigns prioritize high-quality inquiries and efficient admission costs.
• Retain hands-on technical capability to audit campaign architecture, diagnose performance fluctuations, and execute direct optimizations.
• Drive professional networking campaigns on LinkedIn to foster clinical referral networks and institutional opportunities for associated entities.

Requirements

• Three to five years of hands-on digital marketing experience; experience in healthcare, behavioral health, or another regulated industry is preferred.
• Demonstrated experience managing marketing agencies, contractors, offshore specialists, or freelance partners against measurable outcomes.
• Hands-on experience with Meta Ads Manager and working fluency in Google Ads, LinkedIn Campaign Manager, GA4, Google Search Console, Google Business Profile, and WordPress.
• Solid SEO fundamentals and a practical understanding of generative engine optimization (GEO) and AI-driven search.
• Practical daily use of AI tools for marketing production, efficiency, reporting, or analysis, with examples of effective workflows.
• Strong analytical skills, including the ability to interpret attribution data, build performance reports, and translate findings into actions.
• Ability to prioritize independently, solve problems, manage multiple vendors, and deliver results in a lean, fast-moving environment.
• Clear written and verbal communication skills, including the ability to work with executives, clinicians, vendors, and cross-functional partners.

Preferred

• Experience with LegitScript certification or healthcare advertising policies.
• Familiarity with HIPAA-conscious marketing workflows and privacy-safe analytics.
• Experience with call-tracking platforms, healthcare CRMs, Semrush, or comparable SEO tools.
• B2B demand generation or SaaS marketing experience.

Benefits

• Medical, Dental, & Vision Insurance
• 401(k) 6% Match (after 90 days)
• Life Insurance
• Paid Time Off