Responsibilities

• Deliver omni-channel digital experiences that leverage consistent branding and key themes to execute effective go-to-market campaigns and brand awareness initiatives.
• Develop relative content calendars (social, digital ads, etc.) in support of each our of brand’s needs.
• Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on-time and within budget.
• Manage the company’s social media accounts including managing content and posting to ensure each brand’s needs are supported and executed.
• Manage KPI reporting of digital metrics across all channels.
• Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve customer journeys.
• Develop a deep understanding of audience segments and behaviors by performing research and analysis to keep up to date on each brand’s target markets.
• Working alongside the Marketing Director to identify marketing strategies based on brand and practice opportunities outlined by leadership.

Requirements

• Minimum of Bachelor’s degree in relevant subject or the equivalent combination of education and experience.
• 4+ years in digital marketing role with demonstrated success in managing digital and social campaigns.
• Expert in digital ad platforms such as Google Ads, Meta for Business, AdRoll, Vibe, etc.
• Expert in digital and social media platforms and technology, including audience segmentation, content management platforms (Hootsuite, Metricool), etc.
• Adobe Creative Suite experience in editing photos and videos (Photoshop, Premiere Pro, After Effects, Illustrator, InDesign).
• Experience filming content in various fields, both photo and video for content use.
• Strong project management skills with excellent attention to detail.
• Excellent oral and written communication skills with a passion for engaging and mentoring others.
• Ability to excel in a team-oriented, detail-oriented, collaborative, and fast-paced environment and think creatively and independently.