Responsibilities

• Develop and execute data-driven digital marketing strategies across channels including SEO/SEM, social media, email, and paid advertising.
• Leverage AI tools and platforms (e.g., generative AI, predictive analytics, marketing automation) to enhance campaign performance and efficiency.
• Use AI-driven insights to improve audience segmentation, personalization, and customer targeting.
• Manage and optimize digital campaigns to maximize ROI using analytics and machine learning tools.
• Implement and manage marketing automation workflows to streamline lead generation and nurturing.
• Analyze large datasets to identify trends, forecast performance, and make strategic recommendations.
• Oversee content strategy, incorporating AI-generated and AI-optimized content while maintaining brand voice and quality.
• Collaborate with cross-functional teams (sales, product, data, design) to align marketing initiatives with business objectives.
• Stay up to date with emerging AI technologies, tools, and trends in digital marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 4–7+ years of experience in digital marketing with exposure to AI-driven tools and platforms.
• Hands-on experience with AI tools such as ChatGPT, Jasper, HubSpot AI, Salesforce Einstein, or similar technologies.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Experience with marketing automation and CRM systems.
• Proven ability to analyze data and translate insights into actionable strategies.
• Excellent communication, project management, and problem-solving skills.

Preferred

• Experience with predictive analytics, machine learning applications, or customer data platforms (CDPs).
• Familiarity with A/B testing, conversion rate optimization (CRO), and personalization strategies.
• Knowledge of data privacy regulations and ethical use of AI in marketing.
• Strong creative thinking combined with a data-driven mindset.