Responsibilities

• Digital Strategy & Team Leadership: Owns the digital marketing strategy and roadmap for Aeroseal, aligning paid media, organic social, website, and email/nurture programs against pipeline and revenue goals.
• Digital Strategy & Team Leadership: Manages the team member, whom owns setting content strategy, and paid media through hands on media buying.
• Digital Strategy & Team Leadership: Partners with Sales, Creative, and Business leaders around key verticals (e.g., Residential, Commercial, New Construction, International) to align digital programs with business priorities, and developing annual and quarterly digital plans.
• Paid Media & Lead Generation: Owns paid digital advertising strategy and execution across social, and programmatic channels.
• Paid Media & Lead Generation: Sets targeting, budget allocation, and bidding strategy to hit cost-per-lead and cost-per-acquisition targets.
• Paid Media & Lead Generation: Executes paid digital advertising support for webinars, newsletters, public relations, and trade shows.
• Paid Media & Lead Generation: Continuously tests creative, audience, and channel mix to improve lead volume and quality.
• Website & Conversion Optimization: Owns the Aeroseal websites as lead generation and conversion assets — content, structure, landing pages, forms, and calls-to-action.
• Website & Conversion Optimization: Runs a continuous conversion rate optimization (CRO) program: hypotheses, A/B and multivariate testing, and iteration on page copy and design.
• Website & Conversion Optimization: Ensures site performance, SEO health, and analytics/tracking are properly maintained.

Requirements

• 6+ years of related digital marketing experience, including paid media, website, and email/marketing automation.
• Proven experience managing full-funnel lead generation and lead nurture programs from first touch through sales handoff.
• Hands-on experience with Salesforce/Account Engagement (or equivalent CRM/marketing automation), email prospecting tools such as Smartlead, and lead scoring/routing systems.
• Hands-on experience with Wordpress, Shopify, and builder themes like BeTheme, Elementor, or Divi.
• Demonstrated fluency with AI tools for marketing production, analysis, and personalization; comfortable evaluating and adopting new AI tools.
• People management experience, with the ability to lead, coach, and develop a direct report.
• Deep understanding of digital marketing strategies and tactics, and new and emerging approaches for engaging key audiences.
• Ability to take digital marketing data and turn it into plan refinements and optimizations, iteratively working a strategy toward sustainable success.
• Strong computer skills including Microsoft Office, Google Analytics, CRM, CMS, and marketing automation. Adobe Creative Cloud a plus.
• Ability to effectively communicate and influence key decision makers and collaborate across business units and stakeholders.