Responsibilities

• Develop and execute digital marketing strategies that support company sales, brand awareness, and lead generation.
• Manage paid social media campaigns, including strategy, targeting, budgeting, optimization, and reporting.
• Oversee Google Ads campaigns and optimize performance to maximize ROI.
• Manage and maintain the company's websites, ensuring content is current and the user experience is optimized.
• Lead email marketing strategy and execution, including campaign planning, automation, segmentation, and reporting.
• Develop and execute SEO strategies to improve organic search visibility and website traffic.
• Manage Google Business Profiles, Yelp, Apple Maps, and other local listings to ensure accuracy and strengthen local search performance.
• Monitor, analyze, and report on digital campaign performance, providing recommendations for continuous improvement.
• Manage the digital marketing budget and optimize spending across all digital channels.
• Support the digital marketing needs of 84 Lumber subsidiaries, including 84 Sign Shop and TM Advertising.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 5+ years of digital marketing experience.
• Experience managing Google Ads, paid social, SEO, email marketing, Google Analytics, CMS platforms, and digital reporting tools.
• Strong analytical, project management, and communication skills.
• Proven ability to manage budgets, optimize campaign performance, and deliver measurable results.