Digital Marketing & Lead Generation Manager

Skokie, IL (Hybrid)

$75K/yr – $95K/yrSenior Level4+ years expFull time

Posted 18 hrs ago

Job Summary

Own Lakeshore's digital footprint across websites, SEO, paid media, and lead operations, driving conversion, analytics, and weekly performance dashboards while coordinating with sales and vendors.

Own and optimize community websites, hosting, domains, and uptime.
Lead analytics, tracking, and CRM integration to route and respond to every lead.
Manage paid campaigns and weekly dashboards across communities.

Job Description

Responsibilities

Websites & Conversion: Own all Lakeshore community websites, including hosting, domains, uptime, and updates (currently on GoDaddy).
Keep community content, available homes, pricing, and promotions current, including pop-ups and featured offers.
Maintain the custom property sites (including Cameron and Harbor Belle RV Resort) and their booking or inquiry paths.
Improve conversion: forms, click-to-call, chat, page speed, and mobile experience.
Own local and on-site SEO for every community.
Paid Media: Plan, build, and optimize Google Ads (Search, Performance Max, Local) and Meta (Facebook and Instagram) campaigns.
Run community-level demand campaigns alongside home-level and site-level ads, rather than a fixed number of homes per community.
Own the monthly media budget and reallocate it by cost per qualified lead and lead-to-sale, not by impression or click volume.
Manage listing and marketplace channels where they produce leads (for example MHVillage for homes and RV booking platforms for Harbor Belle).
Lead Capture, Routing & Reporting: Make sure every lead source (web, phone, social, listings) is tracked and lands in Yardi CRM IQ with the correct source and community.

Requirements

4 or more years in digital marketing with hands-on Google Ads and Meta Ads management and budget ownership.
Experience running websites on a CMS (WordPress or similar), including hosting and DNS basics.
Strong analytics: GA4, Google Tag Manager, call tracking, and conversion tracking.
CRM experience; Yardi, Entrata, or another property management CRM is a plus.
Comfort working remotely with on-site community teams and a small corporate team.
Basic Canva or Adobe skills for quick edits; full design work goes to the designer.
Ability to travel occasionally to communities.
FLSA CLASS: Exempt
Education Level: 4 Year Degree

Preferred

Bachelor's degree in marketing, business, or a related field preferred, or equivalent experience.
Real estate, manufactured housing, multifamily, RV, or hospitality marketing experience preferred.

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 21% below the median base salary for Demand Generation Manager roles in the United States ($108K).

Demand Generation Manager median pay in the United States

$108K/yr

Most pay falls between $100K and $120K. Based on 110 salaries.

See all Demand Generation Manager salaries See more Demand Generation Manager jobs

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