Digital Marketing Lead

Responsibilities

• This position is a Hybrid role (post onboarding & training) – as part of your workweek, you'll have the opportunity to work both remotely and onsite in our Kalamazoo office.
• The Digital Marketing Lead position drives digital lead generation and e-commerce performance by managing paid media, HubSpot workflows, website optimization, and digital conversion paths. It also maintains key aspects of Edwards’ online presence, including Amazon, product content, digital marketing, and coordination with external web and search partners.
• Key responsibilities and approximate time allocation include:
• Digital Lead Generation & Growth Marketing (55%)
• Develops, manages and optimizes paid digital campaigns across Google Ads, LinkedIn and other lead-generation platforms to maximize lead quality and return on investment.
• Creates and maintains landing pages, forms and digital conversion paths designed to generate and capture qualified leads.
• Manages lead routing, nurturing and follow-up workflows within HubSpot to ensure leads are efficiently connected with the appropriate team.
• Manages marketing-related processes and workflows connecting HubSpot, the Edwards website and ERP system.
• Tracks and reports on campaign performance, including lead volume, cost per lead, conversion rates and sales opportunities generated.
• e-Commerce Marketing & Management (35%)

Requirements

• BS degree in marketing, advertising/promotion or digital marketing
• 3–5 years of relevant digital marketing and e-commerce experience
• Knowledge and understanding of current design trends, digital platforms and software solutions
• Ability and desire to learn marketing & sales software technologies
• Experience in Hubspot or similar platform
• Proficient in Google Ads, LinkedIn Campaign Manager and Facebook Business Suite
• Proficient in Amazon marketplace and managing company store and products
• Strong verbal and written communication skills

Preferred

• Precision Result Focus – Focused on achieving results that drives business growth. Maintains systems and product information to ensure accurate and timely completion of tasks.
• Technical Innovation – Develops and provides digital marketing and social media processes using appropriate technology to build the brand.
• Clear Communication – Communication is socially structured and factual, based on tasks that need to be accomplished. Promptly provides information to end-users, management, distributors and associates.
• Action Orientation – Takes quick action to resolve unexpected issues that impact digital marketing initiatives, social media posts and website improvements while maintaining continuity of brand strategy.

Benefits

• Annual Bonus Plan
• Competitive paid time off package
• Comprehensive medical plan options for associates and their families
• Dental, including orthodontia, and vision coverage at no cost to associates
• 401k (with company match – 1 year of service vesting schedule)
• Additional benefits, such as tuition reimbursement and wholesale retail club membership
• Company-wide and departmental recognition events throughout the year to acknowledge milestones and goals
• Read more about us at www.edwardsgarment.com under “Careers”