Digital Marketing Intern

Responsibilities

• This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives.
• The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.
• Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.
• Example #1 - CRM Competitive Benchmark Analysis.
• Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.
• Example #2 - CRM Use Case Library & Journey Gap Analysis.
• Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.
• Example #3 - CRM Analytics & AI Innovation Project.
• Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

Requirements

• The company does not provide immigration-related sponsorship for this role.
• Do not apply for this role if you will need the company’s immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
• Desired Majors: Marketing, Digital Marketing***, Customer Experience/Relations, Business, Communications, Data Analytics, Marketing Analytics, Marketing Technologies, Integrated Marketing Communications, Information Systems.
• Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.
• Microsoft Excel, PowerPoint, and Word.
• Basic data analysis and reporting skills.
• Experience creating presentations and summarizing insights.
• Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts.
• Experience working with AI tools (such as Microsoft Copilot, ChatGPT, Claude, or similar platforms) to support research, analysis, content development, or productivity.
• Exposure to marketing analytics, dashboards, Power BI, Tableau, or other visualization tools is a plus.