Digital Marketing Intern

Responsibilities

• Role Responsibilities
• Loyalty & Digital Marketing Execution
• Assist in the implementation of new Loyalty Program marketing initiatives, including Millionaire’s Club and 2nd & Charles Rewards, from planning through launch.
• Help launch and manage digital marketing initiatives across all marketing channels: In-Store, Online, Email, SMS, Owned Social, Paid Social and Paid Search.
• Support the marketing side of our website and ecommerce revamp by helping integrate digital marketing programs into the new site.
• Confirm programs are live, running correctly and consistent across every channel.
• Conduct proofing and quality assurance of loyalty and campaign assets across marketing platforms.
• Performance Analysis & Reporting
• Analyze program performance weekly against the success metrics provided by department leadership, and recommend actionable next steps.
• Help monitor key loyalty and engagement metrics such as enrollment, retention, open rates, CTR and conversion.

Requirements

• Currently pursuing a degree in Business Administration (Marketing), Ecommerce, Data Analytics, Business Analytics, Consumer Behavior, Customer Experience or a related field (rising junior or senior).
• Demonstrated hands-on experience using Claude AI for research, analysis, writing or reporting. Coding experience is not required.
• A clear interest in digital marketing.
• Strong written and verbal communication skills.
• Willingness to learn and adapt.
• Strong time management and organization skills.
• Problem-solving and critical-thinking skills.
• Teamwork and collaboration.

Preferred

• Proficiency with Microsoft Office, particularly Excel.
• Coursework or experience in digital marketing, ecommerce, loyalty/CRM or marketing analytics.
• Familiarity with email/SMS platforms, social media, or paid search and social advertising.
• Ability to perform in a fast-paced environment and manage multiple tasks at once.

Benefits

• Employee Discounts: Get discounts on books and other products across our stores.