Responsibilities

• Develop and execute optimization and personalization campaigns for zHealth's web assets
• Measure and report on campaign results to distill learnings and insights that can be shared with stakeholders across broader teams
• Work cross-functionally with other teams at zHealth to define and prioritize short- and long-term campaigns to drive web conversion and lead generation
• Monitor and optimize the performance of ongoing campaigns to ensure maximal campaign success and continuous improvement

Requirements

• BA/BS (in progress) in marketing, business, economics or equivalent quantitative discipline
• Some digital marketing experience preferred (A/B testing, web analytics, HTML/HTML5 or JavaScript preferred)
• Strong analytical, problem-solving and decision-making skills
• Highly organized and strong attention to detail
• Motivated, self-starter
• Ability to work independently as well as in a team-oriented environment
• Excellent written and oral communication skills