Head of Marketing

Responsibilities

• Go-to-market strategy
• Define how Adquadrant is positioned in the market and why the right brands should choose us. Translate that positioning into a GTM strategy across outbound, events, content, and partnerships, and hold every motion accountable to the revenue target.
• An AI-enabled marketing department
• Set the standard for how AI is used across the team. This means building workflows yourself, not approving them. Your team will follow your lead on what AI-native marketing actually looks like in practice, and it should be something we can point to as a proof of concept for what we sell.
• - Own the marketing stack: HubSpot (pipeline monitoring, deal triggers, sequencing), Clay (ICP enrichment, outbound lists), and the AI layer that multiplies what a small team can produce.
• Pipeline and the revenue number
• Define the leading and lagging indicators, build the model that connects inputs to the target, and run the team against it. The number is yours.
• Direct outbound strategy through your Partnerships AE, including ICP targeting, list building via Clay, event-sourced contacts, and sequencing approach.
• Own the paid search channel strategy in partnership with the paid media team.
• Brand, content, and case studies

Requirements

• 8 to 10 or more years in marketing with senior leadership experience in a B2B, agency, or commerce-adjacent environment.
• A track record of building demand generation programs from scratch that produced measurable pipeline. Not programs you inherited, and not awareness campaigns without a clear connection to revenue.
• You have already automated meaningful parts of your own work with AI and can show us exactly how. Vague familiarity is not enough.
• A metrics-first operating style: you define the indicators, build the model, and report on inputs as well as outcomes. You track performance weekly, not quarterly.
• Experience managing and developing a small team, setting clear expectations, and being the person who raises the standard rather than accommodates the gap.
• Budget or P&L ownership with the discipline and judgment to allocate against return and make the case for trade-offs.
• Fluency in HubSpot and Clay at a level where you can configure both, not just read dashboards someone else built.
• Fluency across paid media channels including Meta, Google, TikTok Ads, Pinterest, and Snapchat, plus lifecycle, creator, and affiliate marketing.
• Depth in TTS economics, creator ecosystems, and platform mechanics that the marketing you oversee reflects what is actually working in the market.
• Sharp, high-bar writing. You set the standard for what market-facing and client-facing output looks and sounds like. You hold the pen, not just the brief.

Preferred

• Experience marketing for or within a performance marketing agency.
• Depth in TikTok Shop economics: creator ecosystems, FBT strategy, LIVE cadence, GMV modeling, and social commerce growth levers.
• A network among high-growth consumer and DTC brand leaders in health & wellness, fashion, home, and food/CPG.
• Experience building financial proformas and strategy decks for client-facing proposals.

Benefits

• Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
• - Base Salary Range: $120,000K - $150,00K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• - Excellent medical, dental, vision, and life insurance benefits
• - 401K with company match
• - Flexible PTO and Paid Company Holidays
• - Performance-based bonus
• - $300 annual home office stipend
• - $30 monthly internet stipend
• - A culture that rewards accountability, revolutionary thinking, and resilience.