Responsibilities

• Develop and execute a holistic marketing strategy that positions Imagine Experience as a leading name in elevated experiences and events across multiple industries.
• Own brand architecture, messaging, and identity across all channels — ensuring creative consistency and aspirational tone.
• Partner with executive leadership to align marketing initiatives with business goals, revenue targets, and client acquisition strategies.
• Refine and execute the current 12-month marketing plan and quarterly sprint roadmap.
• Own all digital channels — website, email, social media, paid media, and SEO/AI-search — with a focus on inbound lead generation and engagement.
• Design, launch, and optimize paid advertising campaigns across LinkedIn Ads and Google Ads (with expansion into Meta and YouTube as scale demands).
• Establish KPIs and performance dashboards to measure marketing ROI, brand awareness, and engagement metrics.
• Develop targeted campaigns for Meeting & Event planners, corporate marketing and sales leaders, executive offices, and other named-account audiences.
• Manage the marketing technology stack — CRM, marketing automation, analytics, and data-driven marketing workflows — to optimize audience segmentation and conversion.
• Represent the brand at conferences, conventions, trade shows, and industry events.

Requirements

• 5–8 years of progressive marketing experience, with at least 2 years in a marketing leadership role — preferably within experiential, B2B services (incentives, customer loyalty), hospitality, entertainment, or luxury industries.
• Multi-platform paid advertising experience, including hands-on execution across LinkedIn Ads and Google Ads (required); Meta and YouTube experience preferred.
• Expertise in digital storytelling, content strategy, and social media amplification.
• Strong creative direction skills, with the ability to brief and evaluate video, photo, and design work (familiarity with Adobe Creative Suite, Final Cut, Figma, or similar preferred).
• Fluency in CRM and marketing automation platforms (Monday CRM, HubSpot, Salesforce, or similar).
• Familiarity with SEO and emerging AI-search / generative engine optimization (GEO) practices.
• Proven success in developing and executing integrated marketing strategies that drive measurable brand and revenue growth.
• Exceptional written and verbal communication, leadership, and presentation skills.
• Experience managing budgets, creative vendors, and cross-functional collaboration.