Responsibilities

• Develop and execute comprehensive marketing strategies supporting multiple healthcare brands.
• Identify marketing opportunities and independently develop campaigns that support organizational growth, patient awareness, and referral engagement.
• Lead marketing initiatives from initial concept through execution, performance analysis, and ongoing optimization.
• Develop integrated campaigns supporting new service offerings, product launches, and organizational growth.
• Establish marketing priorities, project timelines, and measurable performance goals.
• Manage digital marketing initiatives including SEO, paid search, paid social, email marketing, social media, and website optimization.
• Develop compelling marketing content for patients, caregivers, referring providers, and community partners.
• Oversee website content, updates, and improvements in collaboration with external development partners.
• Create and maintain marketing materials, presentations, digital assets, and promotional collateral.
• Ensure marketing content accurately reflects each organization's services, brand identity, and target audience.

Requirements

• 4+ years of progressive marketing experience, preferably in healthcare, medical services, diagnostics, specialty care, or a related industry.
• Demonstrated experience independently developing and executing marketing campaigns from start to finish.
• Strong working knowledge of SEO, paid media, social media, email marketing, website management, and digital analytics.
• Experience creating marketing content and managing multiple marketing channels.
• Strong project management skills with the ability to prioritize competing deadlines.
• Excellent written and verbal communication skills, including the ability to translate complex information into clear, compelling marketing content.
• Experience managing external vendors, agencies, or freelancers.
• Ability to work independently and make sound decisions without requiring constant direction.
• Confidence communicating with executive leadership and proactively obtaining information needed to complete projects.
• Strong attention to detail, organizational skills, and follow-through.