Digital Marketing Generalist

Detroit, MI (Hybrid)

$50K/yr – $85K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own lightweight content and SEO workflow across CMS publishing, basic keyword and metadata optimization, and analytics-driven reporting, with a bias toward fast execution and cross-functional support.

  • Content & SEO Backlog: Manage CMS publishing, basic on-page optimization, and copy editing to keep content fresh.
  • Analytics & Reporting: Pull GA4 and social metrics to populate monthly dashboards and spot simple trends.
  • Collaboration & Execution: Coordinate with marketing teammates to gather assets, align on requirements, and switch between content publishing, scheduling, and QA.

Job Description

Responsibilities

  • Write short-form messaging for blog posts, website updates, email snippets, and content blocks across a variety of tones.
  • Support basic SEO tasks such as keyword usage, metadata, alt text, formatting, and content optimization.
  • Optimize existing content for clarity, usability, and on-page SEO fundamentals.
  • Perform light keyword research to support content updates and recommendations.
  • Update websites through CMS platforms (e.g., WordPress) including publishing content, updating pages, and supporting basic site maintenance.
  • Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to support monthly/quarterly reports.
  • Create and manage paid media activities in Google, Linkedin, and Meta
  • Assist in preparing monthly/quarterly reporting by pulling metrics, identifying simple trends, and summarizing insights.
  • Implement simple on-page updates such as title tags, meta descriptions, header formatting, and internal linking.
  • Collaborate with team members to support day-to-day execution across multiple marketing tasks.

Requirements

  • Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience.
  • Excellent communication skills.
  • Ability to work creatively while managing a consistent workload.
  • Ability to build rapport and have a positive attitude.
  • Ability to work within a creative team environment.
  • Self-driven, time management and planning skills in a fast-paced environment.
  • Comfortable navigating Google Analytics (GA4) and pulling performance metrics.
  • The ongoing drive to push the creative envelope and keep up with the latest digital trends.
  • Willingness to learn and be adaptable to change.
  • Strong organizational, time management, and analytical skills.

Benefits

  • We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
  • 401(k) Retirement Plan
  • Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
  • Time Off
  • Paid Time Off (PTO): 15 days annually, available after 90 days of employment.
  • Paid Holidays: New Year’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.
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SSDM

A Team Built For Performance, Primed For Your Growth. As a dedicated team of experts, we focus on crafting strategies uniquely tailored to resonate with your audience. More than marketing, we're about creating lasting partnerships with you and for you. We prioritize understanding the nuances of your business and delivering results that exceed expectations. Let's collaborate to optimize your business goals and drive sustained growth.Detroit + JacksonvilleSearch | Social | Design | Measurement

Founded in 2008
Troy, Michigan, USA
41 employees (9 in marketing)

Traffic Signals

Monthly Visitors
2.6K

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
6 (15% of company)
Marketing Roles Posted (Last 30 Days)
1