Digital Marketing Director

Responsibilities

• Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
• Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
• Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
• Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
• Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
• Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
• Manage marketing budgets, dashboards, performance reporting, and departmental priorities
• Serve as the marketing lead and in-house champion for the PragerU Kids brand
• Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids’ reach among parents, educators, and students
• Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience

Requirements

• 5–7+ years of experience in digital marketing, with a strong track record of execution and results
• Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
• Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
• Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
• Experience marketing products on Amazon is a plus
• Strong analytical, budgeting, and performance reporting skills
• Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
• Exceptional written and verbal communication skills
• Proficiency with Microsoft Office and marketing analytics tools
• Passion for PragerU’s mission and a proactive, results-oriented mindset

Preferred

• Experience marketing kids, family, educational, or youth-focused content is strongly preferred
• Amazon experience is a plus