Responsibilities

• Manage and lead an existing digital marketing team, including setting expectations, providing coaching, and conducting performance evaluations.
• Assess current team capabilities, workflows, and output quality; identify areas for development and implement strategies to address.
• Work with leadership and Human Resources on departmental policies, procedures, and personnel matters in accordance with company policy.
• Develop and execute a comprehensive reporting framework across all digital channels, ensuring all key initiatives are measured against clearly defined KPI’s and business outcomes.
• Develop and maintain dashboards providing real-time visibility into campaign performance, channel ROI, acquisition cost, lifetime value, and conversion metrics.
• Conduct regular analyses to identify what’s working along with underperforming campaigns, with suggested budget reallocation or modification. Present insights and recommendations to senior leadership on a regular cadence.
• Implement and maintain proper attribution modeling, tracking infrastructure, and tagging across all digital touchpoints to ensure data integrity and accurate ROI assessment.
• Work closely with Patriot Mobile’s internal teams to develop strategies and provide more comprehensive analysis of marketing initiatives.
• Leverage AI where appropriate to drive efficiencies and enhance the quality of marketing campaigns.
• Own and optimize Google Ad strategy across Search, Display, Performance Max, YouTube, and Discovery campaigns. Manage budgets, bidding, audience targeting, and reporting to maximize ROI.

Requirements

• Proven track record of evaluating, optimizing, and scaling effective digital marketing programs.
• Deep expertise in Google Ads (Search, Display, Performance Max, YouTube), Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Strong knowledge of SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, or similar) with ability to execute technical and content-driven SEO strategies.
• Experience with demand gen campaigns, CTV/OTT advertising, and programmatic media buying.
• Strong analytical mindset with proven ability to build dashboards, interpret complex data, and translate insights into action. Comfortable with Google Analytics, Looker Studio, and Tableau or similar.
• Experience managing social media, affiliate marketing, and email marketing programs at scale.
• Demonstrated ability to assess team performance, improved processes, and raise the bar across a marketing function.
• Excellent communication and leadership skills with the ability to collaborate effectively at all levels.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Bachelor’s degree or higher in Marketing, Digital Marketing, or related field from a regionally accredited institution required.

Preferred

• Google Ads and/or Google Analytics certifications strongly preferred.