Responsibilities

• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance.
• Digital Campaign Strategy & Execution - Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs.
• Translate business priorities, target verticals, sales initiatives, and thought leadership into measurable marketing campaigns.
• Develop campaign strategy, audience segmentation, messaging, offers, CTAs, forms, landing pages, and follow-up sequences.
• Continuously test and optimize creative, messaging, keywords, targeting, landing pages, and conversion paths to improve campaign performance.
• HubSpot & Marketing Automation - Own HubSpot marketing execution, including workflows, forms, lists, landing pages, lead routing, lifecycle management, campaign attribution, and lead source tracking.
• Build automated nurture programs based on lead source, audience, engagement behavior, events, and sales follow-up needs.
• Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations.
• Performance Analytics & Optimization - Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics.
• Establish consistent attribution across campaigns, channels, keywords, ads, and events.
• Use performance data to identify opportunities, optimize campaigns, and provide actionable recommendations to leadership.
• SEO, Paid Media & Vendor Management - Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.
• Oversee Google Ads, Google Analytics, Search Console, and related marketing platforms.
• Manage agency and vendor performance to ensure accountability, transparency, and measurable business results.
• Conversion Optimization & Content - Build and optimize landing pages, forms, CTAs, gated content, and conversion journeys that maximize lead generation, - Contribute campaign messaging, copy, and creative direction for digital ads, email, social media, and landing pages., - Translate Transparent Energy's market expertise, customer success stories, and thought leadership into compelling demand-generation assets.