Responsibilities

• The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health.
• The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, SVH intranet, social media and email marketing.
• The Digital Marketing Coordinator will provide support to the Director of Marketing and Communications as needed.
• Works with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience.
• The coordination includes but is not limited to paid advertising online, digital marketing, mobile app, website, and community events.
• Effective writing skills required.
• Manage SVH digital properties and channels, including websites, email, social media, and other digital tools.
• Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.
• Evaluate website information, architecture/structure and navigation. Recommend and implement approved changes to the SVH website as determined through regular site reviews.
• Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.

Requirements

• Education: Bachelor’s Degree in related field required.
• A minimum of two (2) years’ experience creating and publishing content on public-facing social media, websites and other digital properties preferably in the healthcare field.
• Documented writing and project management experience.
• Understanding of digital analytics, social media management tools and content management systems.
• Must be proficient with Microsoft Office Suite; knowledge of Adobe Photoshop and InDesign preferred.
• Strong writing, speaking and presentation skills.
• Bilingual – English/Spanish preferred.

Preferred

• Bilingual – English/Spanish preferred.
• knowledge of Adobe Photoshop and InDesign preferred.
• preferably in the healthcare field (experience)