Own and optimize local digital marketing for the Houston area, driving SEO, content, paid ads, and field outreach to generate leads.

• Manage and continuously optimize our Google Business Profile to maximize local search visibility
• Plan and execute paid digital advertising campaigns including Google Ads (PPC) and Facebook/Meta Ads targeting local Houston-area customers
• Perform ongoing SEO tasks including keyword research, on-page updates, metadata optimization, and content improvements to drive organic traffic
• Create and publish product-focused website content, including product description pages, FAQ sections, and Q&A content to support search visibility
• Film or direct short product videos and publish them to the website, YouTube, and social media channels
• Monitor key marketing metrics including website traffic, ad performance, lead volume, and cost per lead, and provide regular reporting to ownership
• Maintain and update our HubSpot CRM to ensure lead sources are tracked and attributed correctly
• Manage our social media presence including Facebook and Instagram with regular, locally relevant content
• Create promotional campaigns for specific products or seasonal events as needed
• Make scheduled visits (approximately one day per week) to local doctor’s offices, physical therapy practices, senior living communities, and assisted living facilities in the greater Houston area

• 2–4 years of hands-on digital marketing experience, ideally in a local retail, healthcare, or service business context
• Proven experience running Google Ads and/or Facebook Ads campaigns with documented results
• Working knowledge of SEO best practices and experience making on-page content updates
• Comfortable creating or coordinating short video content for web and social media
• Experience updating website content (WordPress or similar CMS)
• Familiarity with Google Analytics, Google Search Console, and Google Business Profile
• Strong written communication skills—you will be writing web content, ad copy, and product descriptions
• Organized and self-directed: you can manage multiple ongoing tasks without daily supervision
• Comfortable with occasional in-person outreach and representing the business professionally to healthcare professionals and facility staff

• Experience with HubSpot or similar CRM platforms
• Background in healthcare, medical, or senior-care adjacent industries
• Basic video editing skills (CapCut, Adobe Premiere, or similar)
• Experience managing multi-channel campaigns for a local or regional business

• Paid time off
• 401(k)