Responsibilities

• Develop, execute and manage digital marketing strategies to drive traffic and conversions.
• Optimize performance of a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns.
• Design and implement overall social media strategy and strategic programs for LinkedIn, Facebook, Twitter and Instagram, anticipating and integrating relevant trends.
• Collaborate with marketing team to design and optimize high-impact digital marketing campaigns.
• Collaborate with vendors on planning and execution of larger-scale marketing campaigns when appropriate.
• Build out and strengthen web content sections to improve SEO performance and user experience.
• Use dashboards and other reporting sources to proactively analyze performance trends to identify, communicate, and capitalize on digital marketing performance opportunities across platforms, audiences, creative, and technologies.
• Continually grow understanding and knowledge of the ever-changing digital landscape, our company’s business and our competitive environment; develop proactive opportunities within social and digital media for our brand.
• Collaborate with CRM team to accurately market to appropriate audiences.
• Other duties as assigned.

Requirements

• Bachelor’s Degree in Digital Marketing, Marketing, Communications, Media or similar major required.
• Five+ years of digital marketing management experience or agency experience with a portfolio showcasing a breadth of work and quantifiable results. This is not an entry level position.
• Experience managing website, email marketing systems, lead-generation campaigns and social media channels.
• Experience with content managements systems such as WordPress.
• Experience with social media management systems such as Khoros, Hoosuite, Sprklr, Sprout Social.
• Experience with Google Marketing Platform (Analytics, Data Studio, Search Ads/Display 360, Tag Manager, etc).
• Proficient using Facebook Ads Manager, Instagram, Twitter, YouTube, Google Ads, LinkedIn Campaign Manager, and various reporting dashboards.
• Demonstrated ability to generate creative ideas, shape stories, create lead-generating campaigns with compelling assets.

Preferred

• A strong attention to detail and the ability to multitask
• Strong interpersonal and teamwork abilities, organizational skills
• Collaborative approach/attitude, networking skills and outgoing personality.
• Superior communications, verbal, written, and presentation skills.