Responsibilities

• Develops and implements website optimization and GEO/SEO strategies. Identifies best opportunities, manages the day-to-day operations of the Eon CMS, and ensures site architecture is optimized for both human users and AI engines.
• Collaborates with Demand Generation to ensure organic web traffic and digital content effectively feed into marketing automation and lead-nurturing programs.
• Conducts digital performance research (e.g., Google Analytics, social metrics) and analyzes results to continually refine web performance and content distribution.
• Works with Product Marketing and Demand Generation to execute B2B digital marketing campaigns that influence hospitals and health systems to adopt Eon solutions.
• Drafts, gains consensus on, and implements tactical plans for web updates, content calendars, and social media distribution.
• Supports writing, editing, and producing public-facing digital content—including short-form blog posts, website copy, and social media assets.
• Works with the creative team and outside vendors to execute effective digital marketing projects in collaboration with a wide variety of Eon roles, including product marketing, demand generation, and sales executives.
• Performs other duties, or special projects, as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or relevant field.
• 3 to 5 years of experience executing compelling digital marketing, website, and communications projects for B2B audiences.
• Working in health care, health tech, or B2B SaaS, with a demonstrated understanding of the health care market a plus.
• Strong knowledge of digital marketing best practices, GEO/SEO strategies, CMS management (e.g., Webflow), and web layout.
• Exceptional organizational skills and the ability to manage multiple, diverse projects in a fast-paced environment.
• Competency with G-Suite and website analytics required; familiarity with social scheduling tools, CRM/marketing automation (HubSpot/Salesforce), and design tools (Figma, Adobe) a plus.

Benefits

• Competitive salary
• Health insurance
• Referral bonuses
• Generous vacation time
• Paid Maternity and Paternity leave
• Professional development and career growth opportunities
• Awesome team members