Digital Marketing & Content Specialist

Responsibilities

• *Creative content creation.* A major part of your job will be creating content for our clients. You’ll write social media posts, take photos, film and edit short-form videos, create graphics, and help develop content ideas that fit each client’s brand.
• *Photography and videography.* You’ll regularly visit local businesses to capture photos and video. This could include interviews, promotional videos, social media reels, events, products, employees, facilities, and other content that helps tell a client’s story.
• *Social media management.* You’ll help manage social media accounts for local businesses, including developing content calendars, writing copy, creating graphics, editing photos and videos, scheduling posts, and monitoring content after it is published.
• *Graphic design.* You’ll create professional graphics and marketing materials for social media, email campaigns, digital advertising, promotions, events, and other client needs.
• *Copywriting.* Good marketing starts with good communication. You’ll write social media captions, promotional copy, email campaigns, website and campaign content, video scripts, and other marketing materials.
• *Email and SMS marketing.* You’ll help create newsletters, promotional emails, automated campaigns, customer communications, and occasional SMS campaigns. This includes writing copy, creating graphics, organizing audiences, testing campaigns, and reviewing results.
• *Client interaction.* You won’t be responsible for selling, but you will interact directly with clients. You’ll participate in meetings, gather information and creative assets, coordinate shoots, request approvals, discuss projects, and help clients understand what we need from them to keep their marketing moving.
• *Project management.* You’ll often have multiple clients and projects moving at the same time. Keeping track of deadlines, approvals, shoots, content calendars, revisions, and deliverables is an important part of the job.
• *Trying new things.* Digital marketing changes constantly, and so do we. Expect to regularly try new technology, software, social platforms, AI tools, equipment, and processes that help us produce better work and work more efficiently.
• *Local travel.* While much of your work can be completed remotely, great content doesn’t always happen behind a computer. You’ll regularly travel to client locations and events to capture photography and video or meet with clients. Reliable transportation is required.

Requirements

• Experience in digital marketing, social media, photography, videography, graphic design, communications, or a related creative field is preferred.
• We’re especially interested in candidates with experience in several of the following areas: * Social media content creation and management * Photography * Videography and video editing * Short-form video for Facebook, Instagram, and TikTok * Graphic design * Canva and/or Adobe Creative Cloud * Copywriting * Email marketing * Content calendars and scheduling * Client or account management * Digital marketing analytics
• A college degree is *not required*. A strong portfolio, relevant experience, demonstrated creative ability, and willingness to learn can be more important to us than a specific degree.
• If you have a portfolio of photography, video, graphic design, social media, or other creative work, we encourage you to include it with your application.

Benefits

• * Flexible schedule
• * Paid time off
• * Professional training and development
• * Opportunities to expand your skills across multiple areas of digital marketing and creative production