Digital Marketing & Content Specialist

Wilmington, DE (Hybrid)

$55K/yr – $65K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive content strategy and multi-channel marketing execution for client campaigns.

  • Own content strategy, creation and editing across websites, social, and ads.
  • Must-have: A strong writing portfolio and 3+ years in digital marketing.
  • Standout: Agency experience and cross-team collaboration.

Job Description

Responsibilities

  • Content Strategy, Creation & Editing (60%): Experience producing copy across multiple mediums for different audiences.
  • Content Strategy, Creation & Editing (60%): Strategizing and editing content from the larger marketing team at First Ascent.
  • Proactive, “figure it out” attitude.
  • A talent for delivering thoughtful, quality, typo-free content at an efficient pace.
  • Strong conceptual and creative thinking, ability to brainstorm and research new topic ideas.
  • Comfortable with sharing thoughts and ideas with a team, and receiving and giving constructive feedback from/to coworkers and clients.
  • Research and create social media content, advertising copy, and website copy.
  • Ability to digest and follow a strategic plan to help meet clients’ business goals.
  • Conduct research on the client, the industry, and competitors.
  • Detailed content organization and copywriting for website builds.

Requirements

  • 3+ years of experience in digital marketing or marketing technology. Entry level with a strong portfolio and ready-to-learn attitude are encouraged to apply.
  • Agency experience is a bonus.
  • A strong writing portfolio.
  • Strong skills in email, managing paid search and social campaigns. Hands-on understanding of tracking, reporting, and performance measurement.
  • Ability to think and act both strategically and tactically.
  • Ability to stay up to date on digital marketing trends.
  • Ability to analyze analytics data and translate insights into actionable plans.
  • Comfortable working directly with clients, including phone calls and in-person meetings.
  • Excellent communication skills, both written and verbal.
  • Highly collaborative, respectful, and has a positive attitude.

Preferred

  • Experience with client management
  • Design skills
  • Relevant digital marketing certifications
  • A portfolio of marketing copy, social media posts, and/or blog articles is a strong benefit

Benefits

  • 4 weeks paid vacation, 2 weeks paid sick time, and paid holidays.
  • Health, vision, and dental insurance.
  • Short term disability and long term disability as a company-paid benefit.
  • 401(k) with up to 4% match.
  • Access to professional development tools where we encourage you to spend an hour a week learning new skills.
  • Lots of snacks.
  • A close-knit, hardworking team that has fun and loves a good challenge!
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role
  • Parking is provided.
First Ascent logo

First Ascent

First Ascent is one of South Africa’s oldest and leading specialist outdoor brands having started in 1989. Synonymous with world-class design and quality, First Ascent continues to lead the way in the outdoors over 30 years later.Worn, used and trusted by outdoor fanatics every day, as well as many of South Africa’s most hardened and extreme explorers in some of the most inhospitable places on earth.From the summit of Everest and Kilimanjaro, to traversing the Drakensberg and hiking the Fish River Canyon, our gear has certainly been put to the test time and time again.With First Ascent, we enable you to perform at your best and control your unknown in any conditions, through gear that is technically designed and made for the outdoors, by people who love the outdoors.

Founded in 1989
Cape Town, Western Cape, ZAF
11 employees (5 in marketing)

Traffic Signals

Monthly Visitors
52.9K
Monthly Google Ads Budget
$6
Traffic Source Mix
Search
55.7%
Direct
38.2%
Referral
3.7%
Social
1.4%
Paid
0.9%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (18% of company)