First Ascent logo

First Ascent

Brand · Retail Apparel and Fashion

Company overview

First Ascent is one of South Africa’s oldest and leading specialist outdoor brands having started in 1989. Synonymous with world-class design and quality, First Ascent continues to lead the way in the outdoors over 30 years later.Worn, used and trusted by outdoor fanatics every day, as well as many of South Africa’s most hardened and extreme explorers in some of the most inhospitable places on earth.From the summit of Everest and Kilimanjaro, to traversing the Drakensberg and hiking the Fish River Canyon, our gear has certainly been put to the test time and time again.With First Ascent, we enable you to perform at your best and control your unknown in any conditions, through gear that is technically designed and made for the outdoors, by people who love the outdoors.
Founded in 1989
Cape Town, Western Cape, ZAF
11 employees (5 in marketing)

Salaries

Typical salary range

$55,000 – $65,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Funding

Audience

Monthly website visitors
52.9K
Month over month-42.9%
Quarter over quarter-3.7%
Top sourceSearch (55.7%)
Ad budget per month$5.6
Average search rank52.4
Traffic source mix
Search
55.7%
Direct
38.2%
Referral
3.7%
Social
1.4%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

1K

12-mo growth

Monthly growth

+4.4%

Links