Responsibilities

• Lead monthly check-ins and reviews with the marketing team
• Interface with clients to present monthly analytics results
• Manage digital marketing campaigns and ad budgets across platforms like Google Search/Display, Meta, and LinkedIn
• Develop strategy and provide recommendations for targeting, platforms, budgets, copy, and creative direction
• Ensure campaigns align with client business goals; recommend optimizations when performance lags
• Partner with project managers to prioritize tasks, manage production team efforts, and keep projects on time and on budget
• Coordinate with writers and designers to deliver on-brand, goal-driven ad assets; review deliverables for strategic alignment
• Use tools like GA4, Looker Studio, and Microsoft Clarity for reporting; troubleshoot technical issues across platforms
• Investigate performance anomalies, suggest process improvements, and explore new tools, platforms, and campaign types
• Show strong attention to detail, personal accountability, and adaptability in a fast-paced, collaborative environment

Requirements

• 3-8 years of experience in digital marketing and digital paid advertising
• Agency experience, and leadership/mentoring experience are strongly preferred
• Proven ability to work with junior staff and/or contractors in a fast-paced, production-focused environment
• Expertise in paid digital advertising across search and social media channels
• High proficiency with campaign management, ad platforms, and budget oversight
• Strategic mindset paired with a collaborative, hands-on leadership style
• Familiarity with keyword research, SEO/SEM tactics, and digital marketing best practices
• Experience with analytics and reporting tools like Looker Studio, GA4, and Microsoft Clarity
• Strong communicator with the ability to translate complex data into clear, client-facing insights
• (Bonus) design knowledge, CRM/email experience, or certifications in Google Ads and Meta platforms

Preferred

• Bonus: design knowledge
• CRM/email experience
• certifications in Google Ads and Meta platforms

Benefits

• 4 weeks paid vacation
• 2 weeks paid sick time
• paid holidays
• Hybrid schedule (3 days in office, 2 days remote)
• Office located in downtown Wilmington, Delaware. Parking is provided
• Health, vision, and dental insurance
• Short-term and long-term disability (company-paid)
• 401(k) with up to 4% match
• Professional development time and tools
• Plenty of snacks and a genuinely great team