Responsibilities

• Develop and execute multi-channel marketing campaigns to support educational products, events, and member engagement
• Create, edit, and optimize content across email, social media, websites, blogs, newsletters, and other digital channels
• Manage social media content calendars and develop engaging content that supports organizational goals
• Serve as an internal email marketing expert, serving as a resource for colleagues on platform best practices, campaign strategy, industry trends, and day-to-day execution questions
• Leverage AI-powered marketing tools to create personalized, data-driven member communications
• Analyze campaign performance and audience behavior to improve marketing effectiveness
• Research trends and emerging opportunities across digital marketing channels
• Gather member feedback and translate insights into meaningful marketing strategies
• Collaborate with colleagues across departments to support member recruitment, onboarding, retention, and engagement efforts
• Help drive attendance at educational programs and events through innovative promotional strategies

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of marketing experience, including content creation, direct marketing experience including campaign execution, and performance measurement
• Demonstrated experience developing and executing email marketing campaigns, including segmentation, A/B testing, and performance reporting
• Strong project management skills with exceptional attention to detail
• Excellent written and verbal communication skills
• Strong analytical thinking and creative problem-solving abilities
• Work with external designers on more complex projects
• Ability to manage multiple projects and deadlines independently
• Proficiency with:
• Microsoft 365, Teams, and SharePoint

Preferred

• Association or nonprofit marketing experience
• Basic graphic design skills
• Experience working with AI-assisted marketing tools
• Familiarity with website content management and SEO best practices

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance