Digital Marketing & Content Creation Manager

Responsibilities

• Social Media Management & Content Creation
• Manage company social media accounts, including Instagram, Facebook, TikTok, and YouTube.
• Create high-quality, engaging content, including Reels, Stories, short-form videos, and promotional posts.
• Visit dental offices regularly to capture patient testimonials, smile transformations, staff interviews, and behind-the-scenes content.
• Film, edit, and produce professional videos highlighting patient experiences and dental services.
• Develop and maintain a consistent social media content calendar.
• Create live social media content and document office events, promotions, and special activities.
• Ensure all patient content has appropriate written authorization and complies with HIPAA and company privacy policies.
• Google Ads & Digital Advertising
• Create, manage, and optimize Google Ads campaigns, including Search and other relevant campaign types.

Requirements

• Minimum 2 years of experience in digital marketing, social media management, or content creation.
• Demonstrated experience creating and managing Google Ads campaigns.
• Experience managing business websites, preferably WordPress or similar platforms.
• Strong video production, photography, and editing skills.
• Proficiency with tools such as Canva, CapCut, Adobe Creative Suite, or similar software.
• Knowledge of SEO, Google Analytics, Google Business Profile, and Meta Ads Manager.
• Strong communication, organizational, and project management skills.
• Comfortable interacting with patients, doctors, and staff to create engaging content.
• Ability to work independently, take initiative, and manage multiple projects.
• Reliable transportation and willingness to travel between dental office locations.

Preferred

• Bilingual English/Spanish is a plus.
• Dental or healthcare marketing experience is strongly preferred.

Benefits

• Health insurance
• Paid time off
• Vision insurance