Digital Marketing & Communications Specialist

St. Louis, MO (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end digital marketing programs for client brands, focusing on content, social, lead generation, SEO, paid media, PR/events, analytics, and cross-team collaboration.

  • Lead multi-channel campaigns and real-time responsiveness across platforms
  • Develop and optimize content, SEO, and social strategies
  • Collaborate with client teams and internal staff to ensure cohesive execution

Job Description

Responsibilities

  • Brand & Content Development — Craft and repurpose SEO-optimized content (blog posts, social snippets, email newsletters, PR materials) that reinforces client narratives around health/wellness, community giving, and unique brand personality.
  • Social Media & Community Management — Manage platforms (Facebook, Instagram, TikTok/YouTube), creating daily posts, run engagement initiatives (contests, user-generated content, event recaps), and coordinate boosted posts/ads for geo-targeted reach.
  • Lead Generation & Responsiveness — Support multi-channel campaigns, geo-targeted funnels, and CRM-based nurturing. Provide or coordinate 24/7/365 real-time human responses to inquiries, emphasizing empathetic, personalized engagement.
  • SEO & Digital Optimization — Conduct keyword research, optimize local search visibility, build backlinks via community partnerships, and implement on-page improvements.
  • Paid Media Support — Assist in auditing, optimizing, and managing client ad spend budgets, including A/B testing, retargeting, and performance tracking across Google, Facebook/Instagram, and other channels.
  • PR & Events Coordination — Draft press releases, pitch media stories (wellness/community angles), manage influencer/local collaborations, encourage reviews, and support in-store/community events.
  • Analytics & Reporting — Monitor KPIs using CRM, analytics dashboards, and tools; provide insights to refine strategies, report on progress toward client goals, and support quarterly reviews.
  • Client Collaboration — Work closely with client teams and internal ADI staff to audit existing systems, integrate efforts, and ensure cohesive execution across front-end (customer-facing) and back-end (operational) structures.

Requirements

  • 2–5+ years of experience in digital marketing, social media, content creation, SEO, PR/communications, or agency client services (B2C retail, wellness, or local-market experience a plus).
  • Strong writing and storytelling skills with ability to adapt voice (friendly, knowledgeable, fun, community-focused).
  • Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, CRM platforms (e.g., HubSpot, Salesforce), scheduling tools, and basic SEO platforms (e.g., SEMrush, Ahrefs, or similar).
  • Experience with paid social/search ads, A/B testing, and performance optimization.
  • Excellent organizational and multitasking abilities; comfortable with real-time responsiveness and fast deadlines.
  • Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).
  • Self-starter with a collaborative mindset and enthusiasm for client success.

Preferred

  • Passion for community impact, health/wellness brands, or retail growth preferred.
  • Local-market experience a plus.