Digital Communications Specialist - University Communications and Marketing

Vallejo, CA (On-site)

$66K/yr – $82K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own and drive Cal Poly Maritime Academy's digital storytelling across websites and social channels, shaping editorial strategy, coordinating with faculty and partners, and using audience data to continuously improve content.

  • Lead editorial for Cal Poly Maritime Academy's digital channels
  • Collaborate with faculty, staff, cadets and industry partners to surface stories
  • Apply audience insights to inform content decisions

Job Description

Responsibilities

  • Lead digital storyteller for Cal Poly Maritime Academy — identifying, shaping and telling the stories that define Cal Poly Maritime Academy during a pivotal period of transition and growth.
  • A skilled writer, editor and storyteller with sharp editorial instincts, this role brings the Cal Poly Maritime Academy experience to life across websites, social media, e-newsletters and university wide channels — capturing what happens in classrooms, laboratories and aboard the Training Ship Golden Bear, and connecting those stories to audiences that matter: prospective students, alumni, industry partners and the broader Cal Poly community.
  • Reporting to the Director of Communications and Marketing for Cal Poly Maritime Academy and part of the University Communications and Marketing (UCM) team, the Digital Communications Specialist serves as the primary editorial lead for Cal Poly Maritime Academy's digital channels.
  • The role works closely with faculty, staff, cadets, alumni and industry partners to surface story opportunities, and collaborates across Cal Poly colleges and divisions to align Cal Poly Maritime Academy storytelling with the broader university narrative.
  • Audience insights and content performance data inform editorial decisions and continuously sharpen the approach.

Requirements

  • Equivalent to a bachelor’s degree in a related field and two years of experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis. A graduate degree in a related field may be substituted for one year of the required experience.
  • Possession of a valid driver’s license or the ability to obtain by date of hire.
  • Demonstrated ability to identify, develop and execute compelling stories that support organizational priorities and engage diverse audiences.
  • Strong editorial judgment and content planning skills, including the ability to shape narratives, prioritize content opportunities, maintain a consistent voice, and align communications with strategic objectives.
  • Excellent writing, editing and proofreading skills, including thorough knowledge of English grammar, spelling, punctuation, AP style, and digital content best practices.
  • Demonstrated ability to conduct interviews, gather information from diverse sources, synthesize complex information, and translate it into clear, compelling, audience-centered communications.
  • Experience developing, managing and executing editorial content across multiple digital channels, including websites, social media platforms, e-newsletters and other online communications.

Benefits

  • Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.
California Polytechnic State University-San Luis Obispo logo

California Polytechnic State University-San Luis Obispo

Founded in 1901, California Polytechnic State University (Cal Poly) is one of five comprehensive polytechnic universities in the U.S., with about 18,000 undergraduate and 900 graduate students. Located in San Luis Obispo, 200 miles north of Los Angeles, Cal Poly maintains a guiding philosophy of “Learn By Doing” that is reflected in the school’s comprehensive curriculum combining technical and professional training with the arts and humanities. When you graduate from Cal Poly, you won’t just know theory you will be able to think critically and know how to solve real-world problems. Today, Cal Poly is among the most selective public universities in the United States. Under President Armstrong’s leadership, Cal Poly’s national reputation is growing and, according to payscale.com, the return on investment for graduating students is consistently on a par with some of the most prestigious universities in California. Visit www.calpoly.edu to learn more. For Cal Poly Jobs, Visit: http://ow.ly/THgQcAwards & Recognition in 2014: - #1 Public-Master's University in the West by U.S. News. 22 consecutive years- #70 out of 1,500 colleges for "best overall value"- #13 among public schools for graduates' median salaries- #7 among public universities for return on investment- #4 in the nation for Aerospace & Computer Engineering- #5 in the nation for ROI, Orfalea College of Business- #1 in the nation for Industrial/Manufacturing Engineering- #3 in the nation for Civil Engineering- #1 in the nation for Architecture and Design- #4 Aerospace Engineering program in the nation for universities that do not offer a doctorate- Top 10 colleges for highest paid graduates in the field of Education

Founded in 1901
San Luis Obispo, California, USA
4.5K employees (256 in marketing)

Salaries

Posted range

$66K/yr – $82K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most earn $70K to $138K. Based on 5,742 salaries, including bonus and equity.

See all California Polytechnic State University-San Luis Obispo salaries

Marketing Team

Marketing Team Size
173 (4% of company)
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.1M
Last Raise
$444.6K
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $444.6K
  • Jan 2018
    Grant • $1.7M

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$76.6K
Traffic Source Mix
Search
39.3%
Direct
55.9%
Referral
3.1%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~4.5K

Recent News

California Polytechnic State University-San Luis Obispo logo

Digital Communications Specialist - University Communications and Marketing

California Polytechnic State University-San Luis Obispo · Vallejo, CA · On-site