Digital & Marketing Communication Manager

Responsibilities

• Create impactful messaging and engagement experiences that support brand awareness, physician adoption, and patient engagement.
• Lead SEO/SEM strategy, including keyword search, content planning, and performance tracking.
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion.
• Develop and execute campaigns which include social media, email and website content.
• Track performance metrics including lead generation, physician, patient engagement and ROI.
• Collaborate and manage third party vendor(s).
• Supports tradeshow promotion and messaging.

Requirements

• Bachelor's Degree required.
• Minimum of 5 years of marketing experience within the medical device, health care or related industry.
• Strong expertise in digital marketing, marketing analytics, and performance measurement.
• Proficiency with Salesforce and HubSpot required.
• Proven experience marketing medical devices and supporting the commercialization of innovative technologies in highly competitive markets.
• Experience leveraging AI tools and technologies to enhance marketing strategies preferred.
• Self-driven, adaptable, open-minded, and collaborative professional with the ability to succeed in a fast-paced environment.
• Excellent verbal and written skills, problem solving skills. Experience developing marketing content for science-related topics is highly desirable.
• Travel up to 15%.
• Ability to write and communicate effectively across a variety of formats, audiences, and tones ranging from technical to conversational.