Digital Marketing Campaign Specialist

Responsibilities

• Build and support the B2B and B2C campaign calendar aligned to product launches and business unit goals
• Turn stakeholder requests into campaign plans with clear audiences, goals, and KPIs
• Research target segments and define the right audiences for each campaign
• Build and optimize marketing campaigns across the customer lifecycle: awareness, conversion, onboarding, engagement, retention, and win-back
• Write subject lines, preheaders, body copy, and CTAs in the 1stMILE brand voice
• Design and build responsive emails using brand templates and guidelines
• Adapt campaign content for social channels and other channels outside email as needed
• Create content that retains customers, builds trust, and strengthens long-term relationships
• Build, QA, and deploy campaigns and automated journeys in our email service provider (ESP)
• Manage email lists, segmentation, list hygiene, suppression, and deliverability basics

Requirements

• 0–2 years of related experience in digital, email, or campaign marketing (internships and freelance work count), B2B and/or B2C
• Self-starter who can manage campaigns from start to finish with growing independence
• Strong copywriting skills and design ability (Figma, Canva, Claude Design, or similar)
• Comfort with A/B testing, campaign metrics, and reporting
• Organized, self-directed, and able to juggle multiple stakeholders and deadlines
• Comfort using AI tools (such as Claude, Copilot, or similar) in day-to-day marketing work, from copy and creative to process building
• Curious and quick to adopt new tools, with the judgment to know when AI output needs a human touch

Preferred

• Experience with an email service provider (ESP) or marketing automation platform, such as HubSpot, Braze, Salesforce Marketing Cloud, Klaviyo, Iterable, or similar preferred, not required
• Bachelor’s degree in marketing, communications, or a related field preferred, not required
• Fintech, payments, or automotive experience
• SMS or push campaign experience
• Social scheduling tool experience (Sprout, Hootsuite, or native platforms)
• Web analytics (such as Google Analytics) and SEO basics
• Basic HTML/CSS for email
• Experience building automations or AI agents (custom GPTs, Claude Projects, or similar)

Benefits

• Benefits include: medical, dental, vision, life insurance, disability insurance, PTO, 401k, and paid holidays.