Digital Marketing and Brand Manager

Detroit, MI (Hybrid)

$70K/yr – $85K/yrSenior Level4+ years expFull time

Posted 6 hrs ago

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Job Summary

Own the Pope Francis Center's brand and digital marketing ecosystem, guiding creative direction, content production, website strategy, and storytelling across multiple channels to drive awareness, engagement, and fundraising.

  • Lead brand stewardship across digital, print, events, and donor communications
  • Oversee website content, social media, video, and content pipelines

Job Description

Responsibilities

  • Brand Management & Creative Direction
  • Strengthen and steward the Pope Francis Center brand across digital, print, fundraising, event, and community-facing communications.
  • Maintain consistency in messaging, visual identity, logo usage, typography, tone, and design.
  • Develop branded templates, campaign concepts, presentations, graphics, advertisements, event materials, signage, and donor communications.
  • Provide creative direction for photography, video, campaigns, events, and other major communications projects.
  • Review work produced by internal teams and external partners to ensure quality, accuracy, and brand alignment.
  • Website & Digital Marketing
  • Manage and regularly update the Center’s website content, structure, storytelling, and user experience.
  • Create and maintain program pages, news stories, event listings, campaign landing pages, calls to action, and other timely content.
  • Partner with external vendors on website design, maintenance, accessibility, search visibility, and technical improvements.

Requirements

  • Bachelor’s degree in marketing, communications, graphic design, journalism, digital media, or a related field, or equivalent professional experience.
  • At least four years of experience in digital marketing, brand management, communications, graphic design, content creation, or related field.
  • Demonstrated experience managing an organizational brand across multiple channels and audiences.
  • Experience managing website content through WordPress or a comparable content-management system.
  • Strong graphic-design and visual-communications skills, supported by a professional portfolio.
  • Proficiency in video production, including concept development, shooting, editing, captioning, and publishing.
  • Experience managing social media as part of a broader marketing and communications strategy.
  • Strong written, visual, verbal, project-management, and organizational skills.
  • Ability to manage competing priorities, work independently, take initiative, and collaborate across departments.
  • Sound judgment and sensitivity when communicating about people who have experienced homelessness, trauma, poverty, or other personal challenges.

Preferred

  • Experience in a nonprofit, advocacy, human-services, faith-based, or mission-driven organization.
  • Experience supporting fundraising campaigns, sponsorships, donor communications, and major events.
  • Proficiency with tools such as Adobe Creative Suite, Canva, CapCut, Mailchimp, WordPress, Google Analytics, and social scheduling platforms.
  • Experience managing creative vendors, production budgets, and project timelines.
  • Experience with podcasts, livestreaming, email marketing, digital advertising, or search engine optimization.
  • A deep personal commitment to addressing homelessness, poverty, and social inequity.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance
Pope Francis Center logo

Pope Francis Center

3.9 Glassdoor

Located in the heart of downtown Detroit, the Pope Francis Center provides vital services to the city’s homeless. On an average day, we welcome nearly 200 guests and provide them with nutritious meals, showers, laundry and access to doctors, dentists, lawyers, and housing providers through our free clinics. We have been serving Detroit’s most vulnerable citizens for the past 30 years, and we’re committed to eradicating chronic homelessness by 2030.

Founded in 1990
Detroit, Michigan, USA
41 employees (3 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
11K
Monthly Google Ads Budget
$366
Traffic Source Mix
Search
59.2%
Direct
40.8%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$250K
Last Raise
$250K
Grant

Funding History

  • May 2024
    Grant • $250K
  • Mar 2023
    Grant

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