Responsibilities

• Leads development and execution of integrated, data-driven marketing strategies aligned with Bayhealth’s strategy, organizational priorities, service line and ambulatory growth initiatives, patient access strategies, and enterprise business objectives.
• Partners closely with executive leadership, operational leaders, physicians, finance, analytics, and service line teams to identify strategic growth opportunities and develop marketing strategies that support patient acquisition, retention, referral growth, market differentiation, and improved consumer access to care.
• Develops annual enterprise marketing plans, campaign strategies, and associated budgets that align organizational resources to the highest strategic priorities and measurable growth objectives.
• Utilizes market research, financial data, consumer insights, operational performance indicators, competitive analysis, and CRM intelligence to guide strategic marketing recommendations, prioritize investments, improve targeting, and support measurable organizational outcomes.
• Partners with operational, access, digital, and clinical leadership teams to reduce barriers to care, strengthen digital conversion opportunities, improve consumer access pathways, and ensure marketing initiatives are operationally aligned prior to launch.
• Leads development of B2B marketing, physician engagement, referral development, and strategic outreach initiatives that strengthen relationships with employers, community organizations, physicians, referral partners, and other key stakeholders.
• Serves as a strategic business partner across the organization, helping leaders identify innovative opportunities where marketing, digital engagement, brand strategy, and communications can solve operational challenges, improve consumer experience, and drive organizational performance.
• Leads strategic oversight and optimization of CRM, marketing automation, digital engagement, and consumer targeting initiatives to improve segmentation, personalization, engagement, conversion, and measurable marketing outcomes.
• Oversees enterprise digital marketing strategies including website governance, digital campaigns, SEO/SEM, paid search, social advertising, email marketing, reputation management, digital content strategy, and conversion optimization efforts aligned with organizational growth and access priorities.
• Provides strategic oversight for Bayhealth’s web and digital functions, ensuring alignment between digital engagement, consumer experience, patient access, brand strategy, and organizational priorities.