Responsibilities

• Partner with the Senior Brand Manager to develop and execute strategic brand marketing plans for Nature's Garden.
• Support the day-to-day management and continued development of the Nature's Garden brand and product portfolio.
• Conduct consumer, category, market, and competitive research to identify emerging trends, opportunities, and potential areas for product innovation.
• Analyze consumer and market data and translate findings into clear insights and actionable recommendations.
• Assist in the development and execution of new product launches, product renovations, promotional campaigns, and brand initiatives.
• Support innovation projects from concept development through commercialization in partnership with Product Development and other cross-functional teams.
• Monitor brand and product performance metrics and identify trends, opportunities, and areas for optimization.
• Assist with the development of presentations, business updates, competitive reviews, and other materials that communicate brand performance and recommendations.
• Collaborate with Sales, Product Development, Supply Chain, Operations, and other departments to ensure alignment on brand priorities, launches, and business objectives.
• Partner with Marketing Operations and external agencies in the development of marketing materials, advertising assets, packaging-related materials, and other brand communications.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-3 years of experience in brand marketing, consumer marketing, or a related role; experience within the food, beverage, consumer packaged goods (CPG), or health and wellness industries is preferred.
• Strong interest in consumer behavior, market research, competitive intelligence, and trend analysis.
• Ability to interpret consumer and market data and develop a clear narrative based on research and insights.
• Strong analytical, critical-thinking, and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong presentation skills with the ability to organize information and communicate ideas clearly.
• Creative and curious mindset with an interest in health, wellness, food, and consumer trends.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Ability to collaborate effectively with cross-functional teams and external partners.