Responsibilities

• Own day-to-day brand management for Graza’s newest product lines, including monitoring business performance by retailer and SKU and identifying opportunities and risks.
• Develop a strong understanding of category performance, competitive activity, retailer dynamics, and shopper behavior to inform portfolio and marketing decisions.
• Analyze Nielsen, retailer portal, internal sales, and other business data to identify trends, opportunities, and actionable insights.
• Translate data and consumer insights into clear recommendations for portfolio optimization, marketing support, and commercial growth.
• Maintain the Marketing & Sales calendar across the portfolio, ensuring key initiatives, launches, and retailer activities are aligned across teams.
• Lead communication of portfolio changes, key initiatives, and business updates across the organization.
• Support Sales with retailer submissions, sell-in opportunities, and other commercial materials.
• Lead cross-functional development and execution of new flavors, line extensions, and pack sizes, from concept through launch.
• Bring category, consumer, and competitive insights into innovation development to help identify and size opportunities.
• Lead go-to-market planning for new product innovation and partner with Marketing to ensure best-in-class plans are developed and executed at launch with ongoing support post-launch.

Requirements

• 4–5+ years of experience in brand management, marketing, category management, or a related role.
• Experience in CPG, preferably with experience working on new product innovation.
• Strong analytical and commercial thinker with hands-on experience using Nielsen or other syndicated data, retailer data, and internal sales data.
• Demonstrated ability to translate data and insights into clear, actionable business recommendations.
• Strong understanding of retail dynamics, sell-in processes, and the marketing funnel.
• Exceptional organizational and project management skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Comfortable owning both strategic thinking and day-to-day execution.
• Excellent communicator who can simplify complex information and turn it into compelling commercial stories and recommendations.
• Strong cross-functional collaborator who can effectively partner with Sales, Category Management, Creative, Operations, Finance, and external agency partners.
• Self-directed, proactive, and comfortable operating in a fast-paced, entrepreneurial environment.

Benefits

• Graza offers competitive health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits and perks. Bonus and equity may be provided as part of the compensation package.