Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, paid advertising, email marketing, and content marketing.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media advertising campaigns to maximize ROI.
• Optimize website performance through SEO best practices using SEO tools, keyword research, and content optimization to improve organic search rankings.
• Oversee website management using content management systems like WordPress, ensuring content is current, engaging, and aligned with brand messaging.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Coordinate conversion optimization efforts by implementing A/B testing, landing page improvements, and user experience enhancements to increase lead generation and sales.
• Create compelling copywriting for digital content including blogs, social media posts, email campaigns, and landing pages that resonate with target audiences.
• Design visually appealing graphics using Adobe Photoshop or Adobe Creative Suite to support marketing campaigns and brand identity initiatives.
• Manage social media marketing efforts across platforms like Facebook, Instagram, LinkedIn, and Twitter to grow followers and engagement through targeted social media advertising campaigns.
• Implement marketing automation tools to streamline campaign setup, customer segmentation, and follow-up sequences for improved efficiency.

Requirements

• Proven experience in digital marketing management within a multi-brand or small business environment.
• Strong proficiency with SEO tools such as SEMrush or Moz; experience with Google Ads (AdWords), Facebook Advertising Manager, and other paid search platforms.
• Demonstrated ability in content creation—including copywriting and graphic design—using Adobe Creative Suite tools like Photoshop.
• Hands-on experience managing websites through WordPress or similar CMS platforms; familiarity with website management best practices.
• Expertise in web analytics reporting using Google Analytics; ability to interpret data for strategic decision-making.
• Knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp) for campaign setup and customer engagement workflows.
• Technical skills including HTML, CSS, JavaScript or SQL are preferred for advanced website customization or troubleshooting.
• Experience executing social media marketing strategies that include paid advertising campaigns across multiple platforms.
• Strong understanding of SEO techniques including keyword research, on-page optimization, link building strategies and SEO tools utilization.
• Ability to analyze performance metrics related to paid advertising campaigns (Google AdWords/SEM) and optimize based on data insights.