Digital Marketing & Automation Specialist

Birmingham, AL (On-site)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid ads and CRM automation for a hands-on operator role in performance marketing.

  • Own end-to-end paid campaigns and CRM automation across Meta, Google, and Go High Level
  • Must-have: 2+ years managing Meta Ads campaigns (not boosts) and 2+ years managing Google Ads
  • Standout: Hands-on build-and-run with landing pages, funnels, and A/B testing

Job Description

Responsibilities

  • Launch, manage, and optimize Meta and Google ad campaigns from strategy through execution
  • Build automations, drip campaigns, and lead nurture sequences in Go High Level
  • Create high-converting landing pages, funnels, and lead forms
  • Manage CRM pipelines, lead routing, and speed-to-lead systems
  • Track KPIs and deliver weekly/monthly performance reports
  • Coordinate marketing for showroom promotions, seasonal campaigns, and traveling consumer expos
  • Run A/B tests on creatives, copy, audiences, and landing pages
  • Build database reactivation campaigns to re-engage cold leads and past customers

Requirements

  • 2+ years managing Meta Ads at the campaign level (not the boost button)
  • 2+ years managing Google Ads (Search, Display, or Performance Max)
  • Experience building CRM automations and multi-step drip campaigns
  • Direct-response copywriting skills — ads, emails, SMS, landing pages
  • Data-driven, organized, and fast-moving
  • Experience in home services, retail, or consumer lead generation preferred

Preferred

  • Experience in home services, retail, or consumer lead generation preferred.

Benefits

  • PTO
  • flexible scheduling
  • employee discounts
  • growth path in a company that's scaling across the Southeast.
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