Responsibilities

• Marketing Automation Strategy & Leadership
• - Help shape and evolve marketing automation, personalization, and customer engagement capabilities by identifying opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies
• - Serve as a strategic advisor to cross-functional stakeholders, helping translate business objectives and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities
• - Promote innovation and continuous improvement by evaluating emerging MarTech trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities
• Platform Ownership & Architecture
• - Serve as an enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices
• - Define and maintain marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk
• - Partner with Technology and MarTech teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies
• Personalization, Journeys & Customer Experience
• - Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences

Requirements

• 5-10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines
• Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization
• Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability
• Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design
• Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments
• Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making
• Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions
• Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment

Preferred

• Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP), Adobe Experience Platform (AEP), Adobe Analytics, or Adobe Target a plus
• Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems
• Adobe Marketo Engage Certification and other relevant Adobe certifications
• Experience establishing platform governance frameworks, operating models, or centers of excellence for marketing technology
• Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies
• Working knowledge of APIs, HTML, CSS, Velocity Scripting, or related technical concepts
• Experience within financial services, insurance, healthcare, or other highly regulated industries

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans
• retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
• we offer the full range of statutory leaves of absence