Digital Marketing Associate

Milwaukee, WI (Hybrid)

$60K/yr – $70K/yrIntern/New Grad2+ years expFull time

Posted 5 days ago

Job Summary

Owns client reporting, analytics setup, and cross‑channel KPI tracking, ensuring data quality and actionable insights for client meetings and campaign support.

  • Lead dashboards and data integrity across GA4, Meta, and other platforms
  • Coordinate analytics setup and reporting with account managers

Job Description

Responsibilities

  • Reporting and dashboards
  • - Build and maintain client reports and dashboards in Data Studio
  • - Pull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platforms
  • - Check every report for accuracy before it goes out
  • - Flag data issues and tracking gaps early
  • Analysis and communication
  • - GA4/Google Tag Manager set up on new sites
  • - Track KPIs including traffic, engagement, conversions, and ROAS across channels
  • - Give account managers the context they need ahead of client meetings
  • Campaign support

Requirements

  • Around 2 years of exposure to digital marketing or analytics. An internship, coursework, a side project, or a job where you touched marketing data can count if it’s relevant.
  • You've spent time in GA4, Meta, or a dashboard tool and want to go further
  • You're comfortable in Excel
  • You can explain what a number means to someone who doesn't work in data
  • Experience using AI tools as part of your workflow

Preferred

  • A Google Analytics or Meta Blueprint certification
  • Exposure to Google Tag Manager, Data Studio, or email marketing platforms
  • Experience with Google Ads, Meta Ads, or LinkedIn Campaign Manager
  • Curiosity about SEO, GEO, and how AI is changing search and measurement
  • Agency, internship, or client-facing experience of any kind
  • Interest in improving how reporting gets built, not only running what exists

Benefits

  • Competitive salary and industry-leading benefits, including generous vacation, flexible schedule, dental and medical insurance, 401(k), and all sorts of other fun stuff.
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Lightburn

Lightburn is a customer experience agency that empowers organizations to reach their full digital potential through a user-centered approach and deep technical expertise. Since 1998, we've crafted practical yet impactful solutions to our client's most complex digital challenges.We work with a lot of smart, savvy people. Our clients are result-oriented leaders looking to evolve their sales and marketing activities in a practical way that's both visually impactful and structurally sustainable. If that sounds familiar, then give us a call.

Founded in 1998
Milwaukee, Wisconsin, USA
39 employees (8 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,277 salaries.

See all Lightburn salaries

Marketing Team

Marketing Team Size
6 (15% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$18.2K
Traffic Source Mix
Search
30.8%
Direct
45.8%
Referral
8%
Social
13.6%
Paid
1.6%

Headcount Trend

Current headcount: ~39
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Digital Marketing Associate

Lightburn · Milwaukee, WI · Hybrid