Responsibilities

• Develop and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, display, streaming, and retargeting platforms.
• Manage audience targeting, segmentation, bid strategies, conversion optimization, and campaign pacing.
• Monitor and analyze campaign performance metrics including CTR, CPL, CPA, conversion rates, and enrollment funnel outcomes.
• Develop recurring digital advertising reports and performance dashboards.
• Conduct A/B testing for messaging, audience strategy, creative, and conversion performance.
• Collaborate with creative and enrollment teams on digital campaign strategy and landing page optimization.
• Partner with CRM and enrollment operations teams to support attribution tracking and lead flow optimization.
• Stay current on digital advertising trends, platform updates, and higher education recruitment marketing strategies.
• Serve as the primary contact for paid media vendors, agencies, and platform representatives.
• All other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, business, or related field required.
• 3–5 years of experience managing paid digital advertising campaigns required.
• 3-5 years of experience with Google Analytics, Looker Studio, conversion tracking, and audience targeting strategies required.
• Knowledge, Skills, and Abilities: Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and analytics platforms.
• Strong analytical and performance optimization skills.
• Strong organizational, project coordination, and time management skills.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.
• Strong interpersonal skills and ability to collaborate effectively across teams and departments.
• Commitment to accuracy, organization, and high-quality work.

Preferred

• Higher education marketing experience preferred.

Benefits

• Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week.
• Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available.