Digital Marketing Associate

Tennessee, USA (Unknown)

Salary Not AvailableEntry Level2+ years exp

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content and digital signal for product pages by driving enhanced content, CRO/SEO, and review programs, while looping customer feedback and social data back to product teams.

  • Content & Site Optimization: Own enhanced content creation, CRO, and SEO for existing items.
  • Social & Reviews Lifecycle: Manage social campaigns and coordinate timely responses to questions and reviews, plus run product sampling programs.
  • Product Feedback Loop: Deliver monthly reviews of new programs and consumer concerns to inform product development.

Job Description

Responsibilities

  • Lead enhanced content creation for existing items.
  • Perform web design, web development, CRO and SEO.
  • Execute product sampling programs for existing items.
  • Coordinate with customer service team to ensure questions and reviews are getting timely responses.
  • Deliver monthly reporting on status of new review programs, commonly seen consumer concerns or complaints, and general insights to be shared with the product development organization.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Work with eCommerce sales teams to implement, track, and report on digital marketing programs.
  • Work to manage social media campaigns including social post reviews and approvals.
  • Perform other related tasks as required.

Requirements

  • A bachelor’s degree from an accredited institution or equivalent experience
  • 2 Years of experience handling elements of content and omni digital marketing campaigns preferred.
  • Experience working with SEO platforms, WordPress, and other related platforms preferred.
  • Proficiency in social platforms such as Facebook, Instagram, TikTok, and Pinterest preferred.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Enthusiasm and willingness to learn with an interest in eCommerce and/or Digital Marketing
  • Strong interpersonal skills, team player, detail oriented, and organized.
  • Ability to prioritize assignments to anticipate and meet multiple deadlines.
  • Proficient in Excel, and skilled in the use of Microsoft office software including Word, PowerPoint, and Outlook.
  • Must reside in Tri-Cities TN.
Diversified Power International logo

Diversified Power International

We are Diversified Power International (DPI), an electronic manufacturing company providing a range of services for our clients. We are committed to innovation and quality, and a trusted partner for your electronic manufacturing needs.Headquartered in Piney Flats, TN, we develop solutions in house. Quality control is important at DPI, and we conduct rigorous testing and inspection procedures to ensure the highest product standards. We are compliant with ISO 9001:2015, IPC-A-610 Rev E quality assurance standards, as well as RoHS | FCCParts A & B product conformance standards

Founded in 2016
Piney Flats, Tennessee, USA
46 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Monthly Google Ads Budget
$51
Traffic Source Mix
Search
23%
Direct
58.1%
Referral
5.2%
Social
12.5%
Paid
1.2%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
1 (2% of company)