Responsibilities

• Manage enterprise social media channels across brands and initiatives
• Plan and maintain social media publishing calendars
• Schedule and publish content across platforms including LinkedIn, Meta, and YouTube
• Adapt content for platform-specific performance (format, timing, messaging)
• Monitor engagement and manage community interactions
• Establish and manage social media governance, including content review, approvals, and brand consistency across all channels
• Build, execute, and manage email marketing campaigns
• Segment audiences and manage distribution lists (in coordination with Sales/CRM where applicable)
• Optimize email performance through testing (subject lines, content, timing)
• Track and report on email performance (open rates, CTR, conversions)

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of experience in digital marketing, paid media, email marketing, or analytics
• Experience managing email marketing platforms (Active Campaign, HubSpot, Mailchimp, etc.)
• Experience managing paid digital advertising campaigns
• Strong understanding of social media platforms and performance metrics
• Experience with website analytics tools (GA4 or similar)
• Ability to analyze data and translate insights into actionable recommendations

Preferred

• Experience managing digital marketing for both B2B and B2C audiences
• Familiarity with CRM systems and segmentation strategies
• Experience working across multiple brands or business units
• Knowledge of conversion optimization and testing strategies