Responsibilities

• CRM Performance Analysis
• Analyze the effectiveness of CRM campaigns across email, SMS, and app channels, including segmentation strategies, messaging performance, engagement metrics, and conversion funnels.
• Identify the key drivers of customer engagement, retention, and revenue generation across CRM touchpoints.
• Assess communication cadence and content effectiveness to recommend improvements in targeting and messaging strategy.
• Search Performance Analysis
• Evaluate paid search campaign performance, including keyword effectiveness, bidding strategies, and landing page experience, and budget allocation.
• Analyze organic search performance to identify keyword opportunities, content gaps, competitor trends, and technical SEO improvement areas.
• Monitor AI Search visibility trends to inform optimization to citation share
• Measure the contribution of branded and non-branded search activity to traffic, conversions, and overall brand visibility.
• Web Analytics and Insight Generation

Requirements

• Strong understanding of paid search, organic search, keyword strategy, and SEO performance drivers.
• Experience using Google Ads & Google Search Console to understand paid and organic search performance trends
• Proficiency in Google Analytics and reporting tools such as Power BI.
• Ability to connect channel-level performance to broader business outcomes and marketing strategy.
• Strong communication skills, with the ability to present insights clearly to cross-functional stakeholders.
• Experience with testing frameworks, campaign measurement, and performance optimization.
• Agency experience preferred

Benefits

• The appointed candidate will be offered a salary range within USD $75,000 to $80,000 a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks and two retirement plans both with employer contributions.