Digital Marketing Analyst

Responsibilities

• Meta Ads Manager: Build campaigns, ad sets, and ads, including objectives, prospecting and retargeting audiences, placements, budgets, bidding, creative, copy, and tracking. Manage catalog campaigns and troubleshoot product-set or delivery issues.
• Google Ads: Build and optimize Search, Performance Max, and Shopping campaigns. Manage keywords, match types, search terms, negative keywords, bidding, ad copy, assets, and product groups.
• Review Google Merchant Center, TikTok Shop, and Meta Commerce Manager product feeds and product set management, monitor platform health, identify issues, and coordinate inventory status with the E-commerce Merchandising team.
• Monitor performance daily and implement adjustments directly within advertising accounts, aligning spend with launches, inventory, sales targets, and acquisition efficiency.
• Support campaigns and testing across TikTok Ads, Reddit Ads, and Pinterest Ads, adapting execution to each platform.
• GA4, Dashboard Development & Data Analysis: Use GA4 reports and Explorations to analyze acquisition, traffic quality, landing pages, shopping funnels, conversion, and revenue across paid and other marketing channels.
• Build dashboards from scratch in Looker Studio / Google Data Studio, including connecting data sources, creating calculated fields, and configuring filters, date comparisons, and reporting views.
• Combine advertising, GA4, e-commerce, search, and social listening data where available to connect campaign performance with customer behavior and product demand.
• Clean, reconcile, and analyze large datasets in Excel or Google Sheets to identify performance drivers across campaigns, audiences, products, markets, and time periods.
• Investigate discrepancies between advertising platforms, GA4, and sales reporting, accounting for attribution differences, conversion lag, and tracking limitations.

Requirements

• At least 2 years of professional hands-on paid media experience, ideally 2–4+ years with consumer brands or e-commerce businesses.
• Direct experience personally building, launching, and optimizing campaigns in both Meta Ads Manager and Google Ads, including Google Search, Performance Max, and Shopping.
• Strong GA4 skills, including acquisition analysis, Explorations, e-commerce funnels, conversion, and revenue reporting.
• Experience independently building Looker Studio / Google Data Studio dashboards, including data connections, calculated fields, filters, and period comparisons.
• Advanced Excel skills, with experience building budget-pacing models, forecasts, and reports from large datasets.
• Hands-on social listening experience with Talkwalker, Brandwatch, or a comparable platform, including configuring queries, dashboards, and reports.
• Strong quantitative reasoning and practical experience using data to make campaign and budget decisions.
• Candidates should demonstrate the ability to analyze complex datasets, evaluate campaign results, and independently implement optimizations within advertising platforms.
• In-house performance marketing experience with a consumer brand, particularly fashion, luxury, beauty, or lifestyle.
• Hands-on advertising experience across TikTok, Reddit, and Pinterest.

Preferred

• Background in statistics, mathematics, economics, data science, or a related quantitative discipline is preferred, alongside practical paid media experience.

Benefits

• Benefits: Health, dental, vision, and life insurance