Digital Marketing Analyst

New York City, NY (Hybrid)

$105K/yr – $115K/yrMid Level2+ years expContract

Posted 1 day ago

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Job Summary

Own end-to-end digital content production and campaign delivery across websites and channels, coordinating with offshore teams and multiple internal partners to ensure on-brand, high-quality output.

  • Lead content creation and HTML/image production in Sitecore workflows
  • Drive multi-team collaboration for integrated campaigns and internal-platform content
  • Apply design sense to optimize email, web, and campaign assets while staying current on best practices

Job Description

Responsibilities

  • Support content production across client-facing websites, using the Sitecore content management system. Includes primary content production of HTML and image assets.
  • Coordinate production tasks with off-shore content production team, including full ownership of outcome, quality control, code-review, troubleshooting, and adherence to design requirements, brand standards, and best practices.
  • Partner with content strategy, product marketing & channel marketing teams, digital design, front- and back-end development teams to manage delivery of end-to-end integrated campaigns across multiple digital channels.
  • Apply visual creativity and design eye to optimize email, campaign, and web creative in partnership with our Digital Design
  • Lead, including image selection and light edits as necessary using Figma and other tools.
  • Partner with internal teams to produce and deploy content for internal platforms such as the corporate intranet, our digital asset management system Seismic, and Salesforce.
  • Stay informed on digital marketing best practices.
  • Perform competitive analysis on our industry peers and digital marketing leaders in other industries.
  • Undertake strategic ad hoc projects as required.

Requirements

  • 1-2 years of experience in a digital content production role using a content management system is required - 2-4 years is preferred
  • Bachelor’s degree required, with preference to majors in marketing, finance, operations, computer science, engineering, or technology
  • Self-starter with ability to manage multiple projects and shifting priorities in deadline-driven environment
  • Exposure to digital content creation software, such as Figma
  • Sitecore a plus but not required
  • Proficiency in HTML production for web and email, Litmus a plus but not required
  • Knowledge of CSS and JavaScript a plus, but not required
  • Business-to-business experience preferred
  • Excellent interpersonal, communication, and problem-solving skills
  • Occasional schedule flexibility for collaboration with global colleagues across time zones
Blink UX logo

Blink UX

3.8 Glassdoor

Blink UX is a product design consulting firm that partners with ambitious companies to turn insight into action—creating breakthrough products and experiences through strategy, research, and design. Blink has more two decades of experience partnering with global industry leaders, including Amazon, NASA,JPMorganChase, Qualcomm, Google, Blue Cross Blue Shield, and more.

Founded in 2000
Seattle, Washington, USA
203 employees (67 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
22.1K
Monthly Google Ads Budget
$17.7K
Traffic Source Mix
Search
40.1%
Direct
21.3%
Referral
6.6%
Social
0.8%

Headcount Trend

Current headcount: ~203

Marketing Team

Marketing Team Size
17 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

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