Digital Marketing Account Manager (HYBRID)

Wakefield, MA (Unknown)

$60K/yr – $75K/yrMid Level

Posted 2 days ago

Job Summary

Own and manage a portfolio of 12+ rooftops, driving end-to-end digital campaigns across Paid Search, Social, and Web; lead strategy, optimization, reporting, and cross-functional coordination to ensure client success and retention.

Job Description

Responsibilities

  • Portfolio & Relationship Management: Serve as the primary advocate and day-to-day contact for a portfolio of 12+ "rooftops," proactively managing client satisfaction and performance to ensure maximum retention.
  • Strategic Execution & Optimization: Own the full campaign lifecycle—from initial strategy and pitch to setup and execution—across Paid Search, Social, and Web, while conducting regular platform checks to ensure optimal performance.
  • Data Analysis & Reporting: Utilize Google Analytics and Google Ads to analyze traffic, pitch optimizations, and deliver comprehensive monthly reports that translate complex data into compelling narratives.
  • Cross-Functional & Third-Party Coordination: Lead internal teams (Creative, Content, Paid Search) and external vendors to ensure timely implementation of strategies and rigorous task tracking within JIRA.
  • Communication & Presentation: Lead weekly client update meetings and maintain professional, timely communication to keep stakeholders informed on progress and campaign health.
  • Compliance & Quality Control: Ensure all marketing assets meet brand standards, maintain regulatory compliance, and receive formal client approval prior to launch.
  • Operational Agility: Handle additional duties as assigned and travel as necessary to support client needs and business objectives.

Requirements

  • Portfolio & Relationship Management: Serve as the primary advocate and day-to-day contact for a portfolio of 12+ "rooftops," proactively managing client satisfaction and performance to ensure maximum retention.
  • Strategic Execution & Optimization: Own the full campaign lifecycle—from initial strategy and pitch to setup and execution—across Paid Search, Social, and Web, while conducting regular platform checks to ensure optimal performance.
  • Data Analysis & Reporting: Utilize Google Analytics and Google Ads to analyze traffic, pitch optimizations, and deliver comprehensive monthly reports that translate complex data into compelling narratives.
  • Cross-Functional & Third-Party Coordination: Lead internal teams (Creative, Content, Paid Search) and external vendors to ensure timely implementation of strategies and rigorous task tracking within JIRA.
  • Communication & Presentation: Lead weekly client update meetings and maintain professional, timely communication to keep stakeholders informed on progress and campaign health.
  • Compliance & Quality Control: Ensure all marketing assets meet brand standards, maintain regulatory compliance, and receive formal client approval prior to launch.
  • Operational Agility: Handle additional duties as assigned and travel as necessary to support client needs and business objectives.

Preferred

  • 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
  • Google Analytics & Ads Certifications
  • Experience using a project management tool, preferably JIRA
  • Experience working with or in the automotive industry

Benefits

  • In-Office Perks
  • We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.
C-4 Analytics logo

C-4 Analytics

C-4 Analytics is a cutting-edge automotive digital marketing solution dedicated to helping dealerships thrive in a digital-first world. With over 15 years of experience, we empower our partners to own their markets and dominate their competition. Our comprehensive suite of services, including paid media, SEO, social media, and video advertising, ensures that every campaign is customized to meet the unique goals and challenges of each dealer.We leverage our proprietary framework, the 4Cs of Success: Command, Captivate, Close, and Cultivate, to drive measurable results. Our strategic alignment and product-proof solutions help dealers fill their sales pipelines and streamline operations, while our unparalleled service and exclusive partnerships with industry leaders ensure that every marketing dollar is maximized.Our mission is clear: to help dealers sell more vehicles, gain market share, and maximize marketing efficiency.

Founded in 2009
Wakefield, Massachusetts, USA
297 employees (92 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($68K) is 32% below the median base salary for Digital Marketing Manager roles in the United States ($100K).

Digital Marketing Manager median pay in the United States

$100K/yr

Most pay falls between $88K and $116K. Based on 91 salaries.

See all C-4 Analytics salaries

Marketing Team

Marketing Team Size
80 (27% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series Unknown, 9 years ago

Funding History

  • Jan 2017
    Series Unknown

Traffic Signals

Monthly Visitors
11.3K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
28%
Direct
64.2%
Referral
4.6%
Social
1.6%
Paid
1.5%

Headcount Trend

Current headcount: ~297
C-4 Analytics logo

Digital Marketing Account Manager (HYBRID)

C-4 Analytics · Wakefield, MA · Unknown